REAL WORK, LABELED HONESTLY

Proof before promises.

Measured outcomes are identified as measured. Active builds are identified as active. Strategy is not dressed up as revenue. That distinction is part of the work.

MEASURED OUTCOME · NATIONAL

Safe2Drive

Seven tracked terms reached page one in a July 2026 reporting window.

The constraint

A regulated online education platform needs accurate, state-specific content, strong technical foundations, and a reporting system that can distinguish visibility from actual enrollment paths.

What we did

Multi-state course and location architecture
Technical SEO, internal linking, schema, and crawl checks
Competitor and price monitoring
GA4, Search Console, and ongoing AI/voice-search readiness

Proof standardFrom July 8–15, 2026, reporting showed page-one positions for seven tracked terms, including Florida permit test, Virginia defensive driving, Arizona defensive driving, and Las Vegas traffic-school queries.

CURRENT PARTNER · LOCAL

Wabash Valley Exteriors

Moving a local exterior contractor from rented visibility to an owned search foundation.

The constraint

The business needed control of its website, measurement, redirects, and local content instead of depending on a closed website platform.

What we did

Hibu-to-WordPress migration planning
GA4 and Google Search Console foundation
301 redirect, schema, and technical SEO work
Roofing, siding, gutter, window, and local content architecture

Proof standardActive engagement. This case study reports completed infrastructure and current work without inventing traffic, rank, lead, review, or revenue results.

CURRENT PARTNER · LOCAL

McGuire Music

Rebuilding the digital foundation for a Lafayette music business established in 1971.

The constraint

The existing JavaScript experience exposed little crawlable content and lacked the depth needed to translate decades of local trust into search visibility.

What we did

WordPress website development
Vendor and manufacturer content updates
Local SEO and Google Business Profile support
Website planning, content organization, branding, and community outreach

Proof standardActive engagement. The work is in progress, so this case study intentionally makes no unverified traffic, lead, rank, or revenue claim.

PAST PROJECT · PUBLIC-SCOPE SUMMARY

MasterFFL

SEO and website strategy for a national platform serving the firearms industry.

The constraint

The public website needed clearer organization for multiple audiences, stronger product discovery, and more useful paths from search visibility to business inquiries.

What we did

Public-site information architecture and audience journeys
Product-page and internal-linking recommendations
Analytics and conversion-measurement planning
Technical review and content cleanup priorities

Proof standardPast engagement. This summary names only high-level categories of public-facing work. Confidential terms, internal data, proprietary materials, and performance details are not disclosed.

ECOMMERCE · NATIONAL

The Horror Dome

Building durable search value around a specialized ecommerce catalog.

The constraint

A seasonal ecommerce business needs product, collection, editorial, and technical signals to reinforce one another across changing search demand.

What we did

Product and collection optimization
Structured data and technical error review
Editorial, press, and seasonal content
Search reporting and conversion-path review

Proof standardSelected ecommerce work. No traffic, ranking, lead, or revenue result is claimed without a supporting client report.

ECOMMERCE · ORGANIC SEARCH

Coco Sorisi

Connecting technical upkeep, product discovery, and organic performance reporting.

The constraint

Ecommerce visibility depends on clean crawl paths, useful product and collection content, and reporting that distinguishes activity from business progress.

What we did

Broken-link and technical-health checks
Product and collection search support
Organic clicks and impressions reporting
SEO error review and ongoing recommendations

Proof standardSelected project work is documented. No unsupported performance or revenue claim is presented.

ADDITIONAL PROJECT HISTORY

More brands and businesses The Edge Marketing has supported.

Not every engagement should be turned into a public case study. These names are included as selected project history without inventing outcomes or publishing private details.

01Architectural ElementsSelected client or project history

02Pizzeria MarketingSelected client or project history

03Thrive EmergeSelected client or project history

04Pates Pool & SpaSelected client or project history

THE FIRST MOVE

Find the gap before you buy the fix.

Start with a concise visibility review. If the opportunity is real, the next step is a fixed-scope audit and a prioritized plan.

Request a free review Call Penny: (765) 860-0689 Call Seth: (765) 432-2956