Wabash Valley Exteriors
From rented web presence to an owned local search foundation.
WordPress migration, GA4, Search Console, redirects, schema, service pages, and Lafayette-area content.
SEO • AI SEARCH • ANALYTICS • LOCAL GROWTH
Build a search presence that turns local trust into national demand.
Led together by Penny and Seth Beaty, The Edge connects technical SEO, AI-ready content, business strategy, conversion paths, and measurement. No random marketing tasks. No made-up wins.
Top Rated Plus100% Job SuccessTwo leaders. One accountable team.
Based hereTippecanoe CountyWest Lafayette · 40.4280° N
Visibility→Demand
Photo: Julian Herzog, CC BY 4.0
20+years hands-on
4,079verified client hours
100%Job Success
7page-one terms in one July 2026 report
HOW THE WORK CONNECTS
01SearchBe found
02AuthorityBe trusted
03ConversionBe chosen
04MeasurementKnow why
PROOF BEFORE PROMISES
Real work, clearly labeled.
Measured outcomes are separated from active builds and strategy. That makes the proof more credible, not less.
See all case studies →McGuire Music
Turning 50+ years of local trust into crawlable digital authority.
WordPress development, vendor content, local SEO, Google Business Profile support, and content organization.
Safe2Drive
Seven tracked terms on page one in a July 2026 report.
Multi-state SEO, technical foundations, price intelligence, content systems, AI readiness, and measurement.
MasterFFL
SEO and website strategy for a national industry platform.
Public-site architecture, audience journeys, product-page organization, analytics planning, internal linking, and technical review. Confidential details are omitted.
A CLEAN PATH TO REVENUE
Diagnose. Build. Compound.
One clear entry offer, one paid diagnostic, one implementation path, and one recurring growth cadence.
Compare every offer →Free Visibility Review
FREEA concise Google, Maps, and AI visibility check built to start the right conversation.
Full SEO & AI Visibility Audit
$1,650A fixed-scope diagnosis, live findings walkthrough, and prioritized 90-day plan.
Search & Website Implementation
CustomImplementation across the website, content, local visibility, conversion, and tracking.
Ongoing Growth Support
CustomA right-sized monthly cadence that compounds the work and proves what moved.
LOCAL PROOF. NATIONAL AMBITION.
Built in a place where people still notice whether the work holds up.
Tippecanoe County is a sharp proving ground: Purdue, advanced manufacturing, local contractors, established family businesses, startups, events, and a steady flow of national talent.
We use that local knowledge to build search systems that are specific enough to win here and structured enough to scale anywhere.
Meet Penny and Seth →
FIELD NOTES
Building the playbook in public.
THE FIRST MOVE
Find the gap before you buy the fix.
Start with a concise visibility review. If the opportunity is real, the next step is a fixed-scope audit and a prioritized plan.